The deal to buy Boulevard Brewing says a lot about the transformation of the American craft beer industry — and just how much the world now values a product with a firm sense of place.
O'Hara is a little leery about Duvel taking over her brand. "These people came from the outside, and took something that's native to us, and it's kind of a bummer," she says. "It makes the future uncertain."
But John McDonald, Boulevard Brewing's founder, sees things differently. "I think a lot of people were kind of shocked at the news, and I kind of knew that would happen."
Read more or listen here.
No comments:
Post a Comment