Tuesday, October 30, 2012

Another reason I avoid InBev products when I can

A friend of mine shared a great article with me today. The Plot to Destroy America's Beer focuses on how InBev acquires and cost cuts their brands and why once good brews like Becks, Hoegaarden and Goose Island are no longer produced in their respective cities (though Hoegaarden did bring their brewery back).

InBev argues that even though Bass and other brews are no longer brewed in their original locations they are still using the same recipe. Any homebrewer knows that even with the same recipe you are going to change the flavor of the beer when you brew it somewhere different. Now you can make the local water closely match the original location but it will still be different.

Another argument made in the article is that now the beer is arriving to stores fresher and that is why the brews taste different. While this may be true it should make it taste better...not worse as most people have claimed.

While InBev cut 6% of the American workforce at the Anheuser-Busch after taking over the St. Louis brewery other craft brewers are growing. This is an opportunity for craft beer drinkers. Make sound choices in your beverages, support job growth and the growth of local breweries...tell your friends.

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